About Us
Welcome to Wheel Street
Wheel Street is a go-to destination for riders seeking the perfect set of wheels tailored to their specific needs. Termite's meticulous craftsmanship and attention to detail ensure that every wheel is a masterpiece in its own right. We are a hub of innovation, where riders can have their dream wheels brought to life. From lightweight designs that enhance speed and maneuverability to robust constructions that can handle the toughest terrains, Termite's creations push the boundaries of what's possible on two wheels.
World-traveled, international businessman Jeff Rosenberg and his brother-in-law, career BMX biker Termite, have teamed up to give you a unique cycling experience. Jeff’s passion for better health in our country has taken him to places like the Netherlands and Nepal to learn more about promoting biking and creating better infrastructures for commuting on two wheels. Pair that will Termite’s vast knowledge of bike manufacturing and how to create the perfect ride and you get the finest bikes and wheels available.
There’s a bike here for everyone, just take a quick spin around our site!
Meet Termite Hudson
The Fearless BMX Maverick Turned Mountain Bike Pro
Termite Hudson, a name that brings a smile to every BMX enthusiast's face. Born with an unyielding passion for two wheels, Termite's journey in the world of racing began at the tender age of 10, tearing up the tracks of the Sarasota BMX circuit. Little did anyone know that this young prodigy would go on to become a legend in the realm of extreme sports.
His early days saw him join forces with the formidable teams of Hap's Honda and Bike N Trike, where he honed his skills and unleashed his untamed potential. By 1986, Termite had already established himself as a force to be reckoned with, capturing the Florida state championship title and solidifying his place as a charter member of the illustrious Eagle Snacks/Profile Racing team.
Termite's passion for BMX knew no bounds, and as the years rolled on, he continued to raise the bar of excellence. In 1990, he became a senior member of Profile Racing's factory team, taking on the additional responsibilities of race management. His dedication and expertise as an Elite Master/Vet Pro BMX Racer made him an invaluable asset to the team, guiding them toward countless victories.
Not content with dominating just one discipline, in 1990 Termite also ventured into the world of mountain biking, turning pro and embracing the adrenaline-fueled disciplines of 4 Cross, Dual Slalom, and Downhill. Termite raced competitively on the racetrack for many years and topped the NBL Pro class Elite Master. He also won numerous BMX State championships.
Before launching Wheel Street, Termite joined forces with Profile Racing, Inc., where he served as the MTB Manager, overseeing all things mountain biking. He continued actively seeking out and sponsoring current and upcoming pro riders. One of his notable sponsorships is none other than Nicholi Rogatkin, the reigning Triple Crown Champion and currently ranked #2 in the world. Termite took pride in building the wheels used by these incredible athletes, ensuring they had the equipment they need to conquer every event.
During his time at Profile Racing, Inc Termite's wheel-building prowess extended to a roster of top-tier athletes across various disciplines. From Jamie Bestwick, the 13-time gold medalist in the BMX Vert event at the X Games, to Terry Adams, a renowned pro in flatland BMX, freestyle BMX, and dirt jumping, Termite's wheels were trusted by the best in the business.
Today, Termite Hudson can be found at the helm of Wheel Street. As the founder and mastermind behind this custom wheel-building haven, Termite pours his expertise and passion into creating unparalleled wheels for bike riders of beautiful Sarasota Florida, and beyond.